Janitorial​​​ Agency

Understanding the Local Scene

Good Marketing Research is very important

 

It is a major point in a person’s career when he or she decides to go independent. Deciding to be one’s own boss and having business independence are reasons for many janitorial services companies to form. Sadly, these very same business operations, started with all kinds of hope and aspirations, can fail rather quickly. The reason is that the owner may have all of the ambition and energy possible, but simply does not understand the market he or she is working in.

 

Knowing the territory

 

Janitorial services, as the very name implies, is something that is offered to a client that makes working conditions more pleasant. It is not product but a commitment to keeping workspace clear of unnecessary dust and debris. An entrepreneur in this line of business must understand the geographical location he or she will be working in. It is entirely possible that the market has no other such company, and may also be true that there are more than enough competitors. Also, are there companies that actually need the service or is the area primarily residential? That can determine the type of cleaning service that is going to be offered. What all this means is that an owner of a new janitorial services company has got to have some marketing research information in hand, or else face the real prospect of going under in a short period of time.

 

The Janitorial Agency Does the Homework

 

The Janitorial Agency (TJA) knows full well how important it is for any new business owner to appreciate the lay of the land. Our support includes marketing research and helping a new business owner network. We provide exclusive territories so the entrepreneur knows he or she will not have to compete against another company working with TJA. We have the objective of seeing to it that any new business owner who elects to work with us is situated strategically so that success is a probable outcome of working within our system. Moreover, we want these budding captains of the janitorial services industry to be as independent as possible. Our business model includes research and a lot of marketing advice and suggestions. At the close of the day, however, the entrepreneur’s business belongs to him or her and not to us.

 

Knowing the territory where the company will do business and having the kind of contacts and networking that promotes profit are benefits of working with TJA. Startup companies many times have an uphill battle to be successful and to achieve the full independence so dearly dreamed about. TJA does all that it can to make certain that the dream of independence is not wishful thinking or a mirage. We stand by the side of every entrepreneur who is part of our system, and give the kind of backup support and research that helps a small janitorial services company get off the ground. Our success is measured in no small part by the number of companies that were able survive in a very tough market. We like to think that we made the difference in those early triumphs.